Wondering how to make your brand stand out from the crowd? Custom signage may just be the solution you’ve been searching for!
From attention-grabbing wall art to dynamic dimensional signs, the right custom signage can attract the perfect audience for your brand. Read on to discover everything you need to know about custom signage.
Why you should invest in custom signage for your business
Here are a few reasons why you should invest in custom signage for your business:
- It increases brand awareness
Your custom signage is the first point of contact with potential customers. It provides a great opportunity to leave a lasting impression of your brand on people’s minds.
Custom signage helps businesses instantly stand out amongst competitors. With extensive customisation options, you can choose a design that represents your brand the best, so your customers can easily recognise you from other prominent brands in your vicinity.
- It’s a cost-effective marketing tool
Custom signage is a great way to build awareness about your business without spending too much. Your custom sign works as a 24/7 advertisement, providing visibility to your business without additional expense on your part.
Unlike more expensive marketing tools, custom signage is a one-time investment that can be installed according to your specifications. It offers greater returns on investment in the long run, as it enhances brand recognition and attracts more customers.
- It’s a great first impression
This is the first aspect of marketing that potential customers are likely to see. Your sign speaks for your brand. A distinctive and engaging sign may be enough to gain new customers before they even give your business a chance.
How to customise your signage to suit your business
Now that you’re interested in custom signage, it’s time to understand some crucial aspects before you start using one:
- Focus on your branding
Your branding should be reflected in every aspect of your business, and your signage is no exception.
Consider your colour scheme, font and any logos or images representing your brand. Make sure these elements are front and centre on your signage.
- Choose the right materials
If you’re going for a high-end, luxurious vibe, choose materials like metal or glass. And if you’re aiming for a more rustic, homey feel, wood or chalkboard signs may work better.
Keep in mind that the materials you choose should also be durable and weather-resistant.
- Get creative with design
This could mean using bold fonts, incorporating interesting shapes or icons, or adding a pop of colour. Make sure the design is clear and easy to read, as you don’t want potential customers to struggle to spot your logo or brand name.
Get meaningful custom signage from Seven Print
At Seven Print, we offer exceptional custom signage and printing services designed to help your business stand out.
Contact us today to receive an instant quote for visually stunning custom signage that truly reflects your brand. Learn more about us by checking out our blog section!
