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Signage That Speaks To You: Importance Of Custom Signage

By November 1, 2023 No Comments

No matter the competitive nature of your industry, strategic marketing tools could be the key that sets your brand apart. One tool that stands out in its effectiveness to drive customers and sales is custom signage. Through custom signage, businesses can amplify their visibility and brand recognition and welcome new loyal customers. 

This blog post will outline three reasons discussing the importance of custom signage, from nailing brand identity to versatility marketing strategies.

1. Elevate brand presence

In a world where attention spans are dwindling, the importance of a captivating first impression cannot be overstated. Custom signage serves as your brand’s silent ambassador from the moment a potential customer lays eyes on them. 

Custom signs are not just logos on display — they are an extension of your brand’s identity. Every colour, font and design element is purposely chosen to reflect the essence of your business. By optimising your signage, you can ensure an alliance with your overall branding strategy and improve brand awareness.

2. Drive foot traffic and conversions

An often underestimated aspect of custom signage is its ability to drive foot traffic. With strategically placed signs, you guide potential customers straight to your doorstep. It’s a subtle yet powerful way to influence consumer behaviour. Not to mention that including a compelling call-to-action (CTA) on your custom signage can turn passersby into customers. Whether it’s promoting a limited-time offer or encouraging a visit to your store, a well-crafted CTA can significantly impact your sales.

3. Cost-effective and versatile 

Contrary to popular belief, custom signs are a cost-effective long-term investment. Once designed and installed, they continue to work for your business 24/7. Unlike digital marketing campaigns that require ongoing expenditure, custom signage offers sustained visibility without recurring costs.

Adaptability is a key factor in the long-term success of your marketing efforts, and the versatility of custom signage is unmatched, from storefront signs to vehicle wraps. Custom signage ensures your brand is visible across various channels and can cater to diverse marketing needs.

Elevate your marketing efforts with custom signage from Seven Print

Whether you’re a small local business or a large enterprise, Seven Print understands that one size does not fit all when it comes to marketing. From storefront displays to event banners and vehicle stickers, we offer a comprehensive suite of solutions that can help elevate your next marketing campaign.

At Seven Print, we specialise in our fast turnaround and commitment to the project. Once your custom signage is complete, we’ll handle the next steps, including liaising with the property manager for installation to organising the final inspection. Get started with your own custom signage design by contacting Seven Print today.

Peter Smidt

About Peter Smidt